CVCC Business Students Study IKEA Business Model

Intro to Business-Ikea ImageWhile studying international business, Catawba Valley Community College students in Renee Dyer and Dr. Darcie Tumey’s Introduction to Business course got the opportunity to examine an extremely successful model at the Swedish company Ikea in Charlotte. They learned how the company produces products more efficiently while being socially responsible. Ikea products are not as expensive as competitors’ while maintaining high quality. The company focuses on creating products that efficiently use home living space, especially apartments and smaller homes. Sweden’s home square footage is less than the US and other countries, such as Greece, Spain, Australia, Canada, Denmark, Germany, Japan and France.

Front row (L-R) Al’Shawnda Williams, Mercedes Torres, Kristin Williams, Tevin Davis, Geno Chambers, Myriam Leco, Vanessa Ramirez, (back) Molly McGowan, Carl Cloninger, Anthony Mancini, Nicholas Petriella. Not pictured: Victoria Carter.

Advertisements
This entry was posted in Campus News. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s